U.S. Bank

 

Client challenge

U.S. Bank takes its mobile app experience seriously – with dozens of UX designers adding and improving features at an amazing clip. So rapidly, in fact, that it can be a challenge to ensure users know how to put the latest and greatest to use.

The Bank wanted a repeatable way to showcase all the amazing ways their mobile app can make life easier. They needed something that was fun to engage while also remaining simple to update as the app evolves.

Project goals

  • Create a scalable and repeatable video content strategy to share and demonstrate new features in the U.S. Bank Mobile App

  • Launch 13 key feature videos as a starting foundation and Proof of Concept

  • Develop a repeatable production and editorial workflow that can allow for easy updates as features change

  • Translate the brand’s established voice and tone to a new format

How I helped

  • Led the development of content strategy and creative workflow

  • Provided creative direction for visual designer, animator, and voiceover talent

  • Developed editorial workflow to ensure buy-in for each video across key stakeholders, including the teams who designed the mobile app, executive leadership, marketing, and legal

  • Incorporated digital accessibility guidelines across all deliverables

Outcomes

  • Successful launch of MVP video library on U.S. Bank Mobile App

  • Established repeatable format and defined creative production process

  • Developed the Bank’s first internal animation and storytelling capability