Resume
EXPERTISE
CREATIVE CONTENT
Award-winning, genre-crossing, and jam-packed portfolio of copywriting, UX content design, and brand narrative development.
DESIGN STRATEGY
12+ years creating effective digital, print, UX, and GTM experiences for Fortune 100 companies, tiny arts collectives, and everything in between.
EXPERIENCE
SENIOR CONSULTANT & MARKETING LEADER
Fathom Consulting, Minneapolis, Minn., 11/26–Present
Consult with Fathom’s top med-tech, healthcare, and retail clients on business strategy, digital product design, user research, and creative content design and strategy.
Lead marketing and communications strategy — brand positioning, messaging, thought leadership, case studies, and social/content — to grow marketplace awareness and deepen credibility with current and prospective clients.
Oversee the design of deliverables across digital interfaces, services, experiences, and operational processes, ensuring they're intuitive and aligned with client needs.
Support Fathom’s business development efforts with capabilities presentations and sales collateral, and oversee external marketing, communications, and PR partners as needed.
DISCIPLINE LEAD, CONTENT DESIGN AND NARRATIVE STRATEGY
Kyndryl, New York, N.Y. (Remote), 08/22–09/26
Led enterprise content design and narrative strategy for fortune 100 clients and partners, including Microsoft, Ford, American Airlines, and Marriott International across multi-million dollar initiatives.
Provided creative direction to team of visual designers and copywriters to produce winning pitches, customer collateral, and conceptual prototypes.
Facilitated strategy and design workshops with key client partners focused on innovation, alignment, creative strategy, and Art of Possible exploration.
Conducted customer research, developing strategic insights and thought leadership, and driving integrated tech solutions.
Evangelized design team capabilities, impact, success stories, and ideas across the organization with thought leadership.
SENIOR UX COPYWRITER AND CONTENT STRATEGIST
Horizontal Digital, Minneapolis, Minn., 04/21–08/22
Led copywriting and content strategy on key accounts, including Andersen Windows, Wealth Enhancement Group, and Cadence Bank.
Developed strategic insights to connect narrative brand strategy, information architecture, and UX.
Pitched compelling client work to win, expand, and maintain key relationships.
Collaborated with development, SEO, visual design, and UX teams to drive client success.
SENIOR CONTENT STRATEGIST AND COPYWRITER
U.S. Bank, Minneapolis, Minn., 05/20–04/21
Led strategy and content for customer-facing videos designed to increase mobile app engagement.
Designed and managed high-volume editorial workflow across multiple contributors and stakeholders.
Provided UX, content strategy, and copy oversight for multiple digital products.
Contributed thought leadership to the broader U.S. Bank content strategy community.
SENIOR COPYWRITER AND EDITORIAL LEAD
ICF Next (fka Olson), Minneapolis, Minn., 04/18–05//20
Provided content strategy and copywriting for B2B, B2C, UX, video, and editorial deliverables.
Managed additional copywriting resources and content strategy on large, anchor account.
Led copy-driven collaboration with design teams, SEO, brand strategists, and executive leadership.
Promoted to manage editorial content strategy and workflow after 1.5 years on the team.
EVEN MORE Experience
MARKETING MANAGER
University of Minnesota Medical School, 08/17–05/18
DIGITAL PRODUCER
American Craft Magazine, 01/15–08/17
COMMUNICATIONS DIRECTOR
MNKINO, 03/14–03/16
COMMUNICATIONS ASSOCIATE
Institute for Agriculture and Trade Policy, 07/09–01/15