Resume

 
 
 

EXPERTISE

CREATIVE CONTENT
Award-winning, genre-crossing, and jam-packed portfolio of copywriting, UX content design, and brand narrative development.

DESIGN STRATEGY
12+ years creating effective digital, print, UX, and GTM experiences for Fortune 100 companies, tiny arts collectives, and everything in between.

 

EXPERIENCE

SENIOR CONTENT STRATEGIST AND TEAM LEAD
Kyndryl, New York, N.Y. (Remote), 08/22–Present

  • Leading enterprise content strategy for fortune 100 clients and partners, including Microsoft, Ford, American Airlines, and Marriott International across multi-million dollar initiatives.

  • Providing creative direction to team of visual designers and copywriters to produce winning pitches, customer collateral, and conceptual prototypes.

  • Facilitating strategy and design consultative workshops with key client partners focused on innovation and Art of Possible visioning.

  • Conducting customer research, developing strategic insights and thought leadership, and driving integrated tech solutions.

  • Evangelizing design team capabilities, impact, success stories, and ideas across the organization.

SENIOR UX COPYWRITER AND CONTENT STRATEGIST
Horizontal Digital, Minneapolis, Minn., 04/21–08/22

  • Led copywriting and content strategy on key accounts, including Andersen Windows, Wealth Enhancement Group, and Cadence Bank.

  • Developed strategic insights to connect narrative brand strategy, information architecture, and UX.

  • Pitched compelling client work to win, expand, and maintain key relationships.

  • Collaborated with development, SEO, visual design, and UX teams to drive client success.

SENIOR CONTENT STRATEGIST, WRITER
U.S. Bank, Minneapolis, Minn., 05/20–04/21

  • Led strategy and content for customer-facing videos designed to increase mobile app engagement.

  • Designed and managed high-volume editorial workflow across multiple contributors and stakeholders.

  • Provided UX, content strategy, and copy oversight for multiple digital products.

  • Contributed thought leadership to the broader U.S. Bank content strategy community.

SENIOR COPYWRITER / EDITOR
ICF Next (fka Olson), Minneapolis, Minn., 04/18–05//20

  • Provided content strategy and copywriting for B2B, B2C, UX, video, and editorial deliverables.

  • Managed additional copywriting resources and content strategy on large, anchor account.

  • Led copy-driven collaboration with design teams, SEO, brand strategists, and executive leadership.

  • Promoted to manage editorial content strategy and workflow after 1.5 years on the team.

 

EVEN MORE Experience

MARKETING MANAGER
University of Minnesota Medical School, 08/17–05/18

DIGITAL PRODUCER
American Craft Magazine, 01/15–08/17

COMMUNICATIONS DIRECTOR
MNKINO, 03/14–03/16

COMMUNICATIONS ASSOCIATE
Institute for Agriculture and Trade Policy, 07/09–01/15