Spotter
Client challenge
Spotter, valued at $1.7 billion after only two years on the market, has grown quickly by investing in some of YouTube’s biggest content creators – including household names like Mr. Beast and Dude Perfect.
Until now, Spotter has relied on in-person pitch meetings to communicate their value to creators and bring in new partners. To scale, the start-up needed a digital experience as exciting as their in-person pitch – something that could quickly communicate their value and close finance deals with up-and-coming creators.
Project goals
Conceptualize and design a fully digital experience to attract and sign deals with top YouTube creators
Integrate with established partner platforms, including YouTube and Google to provide a seamless onboarding experience
Capture the excitement, creativity, and boundless opportunity a Spotter funding offer can mean to independent creators.
How I helped
Lead brand and UX copywriter
Contributed to creative direction and UX strategy
Presented work to clients at key project milestones
Outcomes
Spotter’s brand brought to life with a new, user-driven digital experience
An end-to-end onboarding and lead-gen platform that is simple for creators to use