Spotter

 

Client challenge

Spotter, valued at $1.7 billion after only two years on the market, has grown quickly by investing in some of YouTube’s biggest content creators – including household names like Mr. Beast and Dude Perfect. 

Until now, Spotter has relied on in-person pitch meetings to communicate their value to creators and bring in new partners. To scale, the start-up needed a digital experience as exciting as their in-person pitch – something that could quickly communicate their value and close finance deals with up-and-coming creators.

Project goals

  • Conceptualize and design a fully digital experience to attract and sign deals with top YouTube creators

  • Integrate with established partner platforms, including YouTube and Google to provide a seamless onboarding experience

  • Capture the excitement, creativity, and boundless opportunity a Spotter funding offer can mean to independent creators.

How I helped

  • Lead brand and UX copywriter

  • Contributed to creative direction and UX strategy

  • Presented work to clients at key project milestones

Outcomes

  • Spotter’s brand brought to life with a new, user-driven digital experience

  • An end-to-end onboarding and lead-gen platform that is simple for creators to use