Big Three AUTOMAKER + Multinational Tech Firm

Client challenge

Aging apps and infrastructure were slowing down business at this major automotive manufacturer. While leadership knows modernizing their operations and customer experiences is a must, cost and complexity continue to stand in the way of progress.

Project goals

• Reignite modernization efforts across IT and business

• Elevate partnership with key technology partner

• Demonstrate technical feasibility with a successful Proof of Concept

How I helped

• Led narrative and content strategy to ensure impactful client and stakeholder experiences across engagement

• Co-facilitated conversations with key stakeholders from client and tech partners to elicit insights and inform PoC and Art of Possible designs.

• Co-developed Art of Possible concepts as part of a three-person design team

• Provided strategic input to Proof of Concept UX design

• Presented work to key executive leadership at key project milestones

Outcomes

• A clear and motivating business case demonstrating the short- and long-term benefits of modernization for employees, customers, and business leadership

• First-of-its-kind alliance partnership opportunity with leading multinational tech firm

• Successful proof-of-concept informed and approved by key client stakeholders

• Elevated relationships and expanding opportunities with client executive leadership

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