CADENCE BANK
Client challenge
As BancorpSouth Bank acquired Cadence Bank in 2021, the newly merged companies had some big tasks for their new website: Revitalize our brand, clearly communicate our new offerings, and create a digital experience that helps new and existing customers feel as welcome online as we make them feel in our brick-and-mortar banks.
Project goals
Streamline the merger for customers with a confident, easy-to-use digital banking experience
Refresh the Cadence Bank brand while staying true to its original personality
Showcase the broad set of financial products and services without overwhelming key audiences
How I helped
Led brand and UX copywriting across engagement while managing freelance copywriting support
Managed creative content strategy for 40+ high-priority pages
Presented creative work to key client stakeholders
Consulted on digital experience strategy, UX and visual design
Outcomes
Successful launch of MVP CadenceBank.com
Implementation of a new design system, including 40 new components and responsive page design for 15-page templates
Growing client partnership to expand beyond MVP scope into full site support