CADENCE BANK

 

Client challenge

As BancorpSouth Bank acquired Cadence Bank in 2021, the newly merged companies had some big tasks for their new website: Revitalize our brand, clearly communicate our new offerings, and create a digital experience that helps new and existing customers feel as welcome online as we make them feel in our brick-and-mortar banks.

Project goals

  • Streamline the merger for customers with a confident, easy-to-use digital banking experience

  • Refresh the Cadence Bank brand while staying true to its original personality

  • Showcase the broad set of financial products and services without overwhelming key audiences

How I helped

  • Led brand and UX copywriting across engagement while managing freelance copywriting support

  • Managed creative content strategy for 40+ high-priority pages

  • Presented creative work to key client stakeholders

  • Consulted on digital experience strategy, UX and visual design

Outcomes

  • Successful launch of MVP CadenceBank.com

  • Implementation of a new design system, including 40 new components and responsive page design for 15-page templates

  • Growing client partnership to expand beyond MVP scope into full site support